

Axe's men's knicker range cleverly demonstrates the stretchiness of its brand. "A sultry pouting brunette struts down a darkened corridor and begins to size up the muscular man before her. She tantalisingly allows her hands to explore his torso, her hands reaching further and further down, until with a raise of her eyebrows, she makes a discovery... His super-stretchy pants. She suggestively pulls on the front of the underwear for an obscenely long time, only to let them snap back, leaving her muscle-man smarting. Delightfully funny." Watch the video

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Life like print ads are sweeping the world's most prominent cities. In Paris, Stringfellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lamp posts throughout the city. The ads are sharp, sexy, and almost interactive in their appearance, providing the ultimate X-factor that most advertising agencies only ever dream about. by Andy G

